Search results for "could computing"

Discovering and creating business opportunities for cloud services

2016

This study focuses on how the opportunities for cloud services are detected.The study develops a framework to detect and exploit cloud-based opportunities.This study incorporates entrepreneurship theories to extend and enrich IS research. Cloud computing provides new business opportunities for firms selling or using cloud services. However, little is known about how software firms detect and exploit these opportunities. Based on in-depth qualitative case studies, this study identified two different pathways followed by software firms when they detect and exploit opportunities. In the first pathway, the opportunity is based on an existing problem and need in the market. In the case firms, th…